Written by Jonny Williamson
Following shop refurbishments last year, Britain’s second biggest health and beauty retailer (behind Boots) has partnered with skincare clinic Proskin to open a number of clinics across the country. With space integrated into the new design of the stores specifically for the clinics, Superdrug hopes to have 50 open by the start of 2013. Starting presently with two, the High Street Kensington and Oxford Street stores are due to have clinics opened at the start of March, with plans for another six to be launched by June.
The Proskin Clinics will offer a variety of methods to treat common skincare issues and concerns such as acne, wrinkles, hair removal, stretch-marks and cellulite. With all treatments priced at either £49, £69, £99 or £149, services and treatments such as facials, fillers, anti-wrinkle injections and laser hair removal are at a significantly lower cost compared to a standard skincare clinic.
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The move is seen as a way for Superdrug to compliment and increase the products and services currently offered and follow on from the success of diversification made last year. 2011 saw Superdrug opening over 120 in-store Brow Bars, four Medi-Spa Clinics and four stores offering manicures at Nail Bars.
With a growing demand for more advanced skincare treatments, this could herald a significant change in the health and beauty service market, as well as coaxing customers back to the high street, by providing an easily accessible, desirable and affordable service.