Primark will open a value menswear concession store in two luxury department Selfridges’ stores in the UK.
Primark will be selling its 100-piece menswear range at Selfridges’ Birmingham Bullring store from Monday.
This will closely be followed by another concession at Selfridges’ Manchester store in November.
READ OTHER TOP STORIES IN THE WDM CONTENT NETWORK:
Spotify and iTunes lead a digital music revolution
Spotify and iTunes lead a digital music revolution
Around 10 percent of the Primark stock will be exclusively available at Selfridges, according to reports.
Primark is renowned for offering fast-fashion at bargain prices and has achieved phenomenal success over the years.
In keeping with Primark tradition, prices for its new range will start at £2.50 for a t-shirt with suits being sold from £40.
