Pop-ups have been identified as the guiding light in trying to turn around the fortunes of the UK high street.
Retailers up and down the country are continuing to struggle against the tough economic conditions, and the government has accepted the premise of giving new businessmen and women more of an opportunity to get their stores up and running.
The pop-up movement consists of shops, restaurants, bars and galleries opening in empty, often deserted, locations, at the hands of entrepreneurs. The movement will allow these new businesses time to establish themselves in earnest.
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Anyone starting a pop-up business will be given two years to apply for planning permission for the premises they will be working out of, rather than having to do so immediately and then waiting for approval. This will, in turn, hopefully lend itself to success stories appearing when they would have been forced into submission under the previous format.
We Are Pop Up has played a big role in getting the initiative up and running, and is even running The Pop Spot Festival, giving the opportunity to see which shops, stalls, galleries and cinemas have to offer under this new style.
The Pop Spot Festival will also launch a new mobile app that allows people to search pop-up shops and events by date, time and location and navigate the city in an entirely new way.
Full events listings and a link to download the app will be available on www.thepopspot.com from 1st August, and Nicholas Russell of We Are Pop Up has spoken of his enthusiasm over the trend:
“This is fantastic news for pop-ups who are really about to come into their own.”
“With more than 11 percent of shops standing empty, pop-ups are a great way to inject life back into our town centers and high streets. Starting a business in this way breaks down barriers to entry for entrepreneurs and those in creative industries whilst offering consumers a unique experience”.