HMV is entering the digital video-on-demand (VOD) market with a new online service, which will allow customers to stream and download hundreds of films.
The music retailer has teamed up with FilmFlex Movies on its latest attempt to offset declining sales of DVDs in its stores.
The deal with FilmFlex Movies will allow HMV to offer the latest movies through deals with over 30 distributors and suppliers including Sony Pictures, Twentieth Century Fox, Warner Bros and Walt Disney.
“Our deal with HMV illustrates perfectly the benefit of combining their well-known brand and high traffic volumes with our own expertise in technology and content,” Jeff Henry, chief executive officer at FilmFlex, told reporters.
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“This partnership is another indication why FilmFlex is the best movies-on-demand white-label service for any major media, retail or publishing brand in the UK who wants to monetize their traffic.”
The new film service, hmvon-demand, will be initially available via PCs only but HMV has plans to expand to other digital devices in the future as well as cloud computing.
“We’re excited to be working with FilmFlex to launch hmvon-demand and offer our loyal and significant customer base a best-in-class movies-on-demand service,” added HMV marketing & e-commerce director Mark Hodgkinson
“Partnering with FilmFlex will allow us to extend our brand into new areas and deepen the relationship with our customers.”
Hmvon-demand will take on rival online services like Apple’s iTunes, Tesco’s Blinkbox and LoveFilm.