H&M will collaborate with Italian label Marni on a new limited-edition spring collection for men and women.
It is the latest in a string of designer collaborations by the popular Swedish high-street retailer, which offers high-fashion at affordable prices.
The range will be created by Marni Founder and Creative Director Conseuelo Castiglioni and feature full pleated skirts, dresses, cropped trousers and jacquard knits in a range of African-inspired designs.
Marni’s bold and distinctive prints have become a Milan Fashion Week favourite and a huge hit in celebrity circles, worn by many A-list stars including Sarah Jessica-Parker, Anne Hathaway and Cameron Diaz.
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Jimmy Choo, Karl Largerfeld and more recently Versace have all designed exclusive ranges in-store and online for H&M in the past.
“We all love the collection here at H&M and we believe that our customers will do the same,” Margareta van den Bosch, Creative Adviser at H&M, told reporters.
“Marni has such a modern touch with everything they do, mixing prints and accessories in a playful but chic way.
“It’s fantastic to see how Consuelo Castiglioni coordinates her designs, matching new combinations of print and colour, with such incredible craftsmanship behind every piece. The collection will arrive in stores at just the perfect time, as a lovely statement for spring“.
