Boots has been heavily criticised for stocking a range of sexual aids in its stores in full view of children.
The popular high-street retailer is openly showcasing the sex toys on the shop floor alongside products like reading glasses and pregnancy testing kits.
Many families have raised concerns over the sale of these products, which are currently being sold in just under half of Boots’ 2,500 stores nationwide.
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The retail giant initially outlined plans to sell sex toys alongside its toiletries seven years ago. However, it decided against the idea over fears it could damage its family-friendly brand.
Boots claims it has added sex toys to its product portfolio as a direct response to customer demand.
“We believe a healthy love life can improve overall health and wellbeing and our customers have told us that they would like to buy these products from us,” a Boots spokeswoman told reporters.
“Approximately 1,200 stores stock these products and we have worked hard to ensure they are discreetly packaged and merchandised.
“There are no laws restricting the sale of these products. However, if someone who looks under 16 tries to buy such a product, Boots staff would use their discretion to decide whether it is suitable for them.”
