The Park Lane i Store will offer consumers a better understanding of BMW’s i range before they are officially launched, as well as becoming a retail outlet once the new models are brought to market. The new version of the lightweight i3 was shown for the first time yesterday, and both models will be on display at the new Store from 25 July 2012.
Member of the Board of Management of BMW, Ian Robertson, said:
“BMW i Park Lane marks a completely new approach to the display and explanation of premium electric cars. Situated next to BMW Park Lane and MINI Park Lane, it gives people a perfect opportunity to learn more about electro-mobility and to take a closer look at our future electric and plug-in hybrid BMW i vehicles. This is an important step in bringing these revolutionary new vehicles to market, beginning with the i3 late next year.”
BMW selected London as the venue for its first i Store due to its influence on Europe and the rest of the world as a trend-setter in terms of both technology and style. The BMW i series also aim to provide a solution to London’s environmental and traffic congestion, similar to many other cities worldwide, through innovation and sustainable mobility.
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Mayor of London, Boris Johnson, commented:
“I want London to be a showcase for new technologies, not only to create jobs but to deliver improvements to quality of life. It is great news that BMW has decided to base its first ever i Store right here, confirming the capital’s status as champion of electric vehicle use.”
The redesigned i3 featured two BMW i Pedelec Concept bicycles mounted in the boot representing how urban mobility can go beyond solely an automobile. Each Pedelec is fitted with an electric motor to raise the rider’s muscle power, resulting in a bike which can go further and faster with less physical effort. The bikes can be folded quickly to aid storage and the batteries can be recharged from the boot of the i3.
Alongside the i3, the i8 and the Pedelec, BMW also presented for the first time its new i wallbox charger which has been specifically designed for BMW i models. The wallbox has been created in order that home-charging becomes far easier and more efficient, often cited as a concern from prospective consumers.