The first issue of the publication, entitled ‘Lovetech’, will be distributed as an insert in the London edition of The Daily Telegraph. Advertising space has been sold to Best Buy suppliers and brand partners.
Future editions of Lovetech, whose target audience is to be 20-40 year olds, will be distributed in 10 of the brand’s UK stores. In addition to the glossy print edition, an e-catalogue will be available on the Best Buy UK website.
The magazine will be produced in partnership with August Media and will provide the same customer advice that Best Buy employees seek to provide instore.
Andrew Barclay, UK Head of Marketing Communications, said: “Consumer technology is such a diverse and exciting area and we love helping our customers find out about what’s possible and what’s right for them.
“At the outset of this project, our vision was for the magazine to embody the personality, knowledge and sense of fun that our Blueshirts and Geek Squad Agents have.
“It’s also a great opportunity to further raise awareness of our brand and what we offer in the UK.”
Last summer, the Audit Bureau of Circulation suggested retail magazines are some of the most widely read publications. Big brands such as John Lewis and Vodafone have alos launched customer magazines this year.
