A discount retailer has released a bra costing just 99p for cash-strapped consumers looking to bag a bargain.
The padded bra features a decorative bow and comes in a choice of colours – black, white and natural.
The value bra, which hits 99p Stores today, comes in sizes 32 to 36C.
According to the chain, the lingerie which costs less than a cup of coffee is the first of its kind to be sold for under a pound.
“Everyone is looking to save money wherever they can and this bra has hit the market at the right time,” 99p Stores Commercial Director, Hussein Lalani, told reporters.
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“Who knows? We might see the first 99p lingerie set soon,” he added.
99P Stores already has 149 outlets in the UK and is planning to open another 150 over the next five years.
The stigma that was once attached with shopping at budget retailers like Primark, Poundland and 99p Stores has disappeared in recent years.
With the world in the midst of a recession, consumers are waking up to the importance of being savvier with their money and looking at how they can eliminate unnecessary costs.
Many famous high-street stores have been forced to close following bad trading in recent years.
However, budget chain stores have grown considerably more popular and are among the few high-street success stories.
