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Wal-Mart gears up to expand its e-commerce activities

Wal-Mart has expanded its online presence globally with new transactional websites launched in Latin America and Asia, the Financial Times reports. The retailer added sites in Chile and Argentina last November.
 Wal-Mart Store
 
 

Wal-Mart has expanded its online presence globally with new transactional websites launched in Latin America and Asia, the Financial Times reports. The retailer added sites in Chile and Argentina last November.

The FT reports that the Wal-Mart sells general merchandise online in Chile, which has the highest levels of broadband penetration and credit card use in Latin America.

Meanwhile, in Argentina, Wal-Mart’s website is focused on grocery e-commerce in the Buenos Aires area. Its Mexican e-commerce platform, focused on general merchandise, launched last June and now the retailer is also investing in Asia.

Wal-Mart’s investment in Chinese companies
Last year, Wal-Mart launched its first transactional site in China through its Sam’s Club division and the retailer recently invested in China’s largest online electronics retailer 360Buy.

In a previous interview with the FT, Doug McMillon, Head of Wal-Mart’s international business, said that the company was focusing initially on markets where it already has a bricks and mortar presence, which can also be used to deliver goods to shoppers.

“We believe our 8,000 points of distribution [stores] give us an opportunity to leverage that network, more than a purely online retailer can do,” he said.

Wal-Mart’s recent business move
is considered smart and the retail giant will soon achieve another milestone with its expanded online services.


 
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