There is not a single food brand that is not busy making expansion plans. But when it comes to drawing expansions plans in the areas of Europe, it is slightly surprising. European economy is recovering from the losses incurred by the recent wave of recession, damaging its core potential to stand strong on the global front.

However, Subway finds European markets challenging for growing its businesses and thus, has declared an expansion strategy that would launch more than one thousand Subway restaurants in the Central and Eastern Europe.

Subway has acted smart this time.

Subway's new strategy for Europe

The restaurant chain has invited non-brand franchises to adopt the identity of the Subway outlets. These non-brand restaurants have been hit by the halt of the shopping mall construction in the regions where Subway wants to launch its outlets.

Subway food retail is aiming to become the largest fast food conglomerate in the above mentioned European regions by 2015 with the hopes that several other ‘affected’ non-brand restaurant businesses would join them in this venture.

Martin Prince, Development Manager for Subway’s Central and Eastern European region said, “As the construction of new shopping malls was brought to a halt, one of the possible ways is to incorporate functioning non-brand fast foods into our chain. We plan to address some of these businesses with an offer to join the Subway brand.”

Best of luck Subway!