Starbucks is popular as the coffee brewer offers steaming hot news updates with freshly brewed creamy coffees. Starbucks recently revealed a new business plan at its annual investor meeting that focus on major acquisition and expansion activities. It is indeed interesting to know the details of their new plans after their high-profile split from Kraft last month. The coffee retailer mentioned in the meeting that its Via- single-serve coffee will be sold directly to the US retailers, averting the need of any third party distributors.

To make this happen with a big bang, Starbucks has joined hands with consumer marketer Acosta to help them create a blueprint of the sales activities. Acosta will be responsible for developing sales for Starbucks and the key strategy will include display of bagged coffee products along with its Tazo Tea range.

Starbucks is also eyeing the Chinese markets for extension as part of their international expansion strategy. The coffee retailer has plans to launch 400 new outlets globally by 2011 and mainland China will be the first target, where around 1,500 stores will open in next five years. Starbucks management is sure of this business move as they believe that maximizing its global reach will help them to expand their CPG lines.

Jeffy Hansberry, head of the global consumer-product group Starbucks said, “We are moving forward with our transition and there will be no issues with getting Starbucks coffee products shipped to overseas retail stores.”

Starbucks shares rose 4% to $31.89 in the early afternoon trading today.