Did you know that Coconut water is a natural electrolyte beverage?

It is formed naturally inside the shells of coconuts and it is also low in fat and calories and is a “good source” of vitamin C and heart healthy potassium.

The reason behind updating you with this nutritional value based information is that the big brands like GNC and PepsiCo have realized the importance of the coconut water and have geared up to launch coconut water products to serve that niche’ category of health-conscious.

After working together for the ‘G series Pro’ launch, GNC and PepsiCo have signed a joint venture agreement to produce the Phenom line products to address the growing demand for chemical-free and natural products.

There are a large number of health-conscious consumers who prefer consuming only natural products to help them stay fit. As per the PepsiCo’s announcement during the JV, Phenom will cater to the needs of the health-conscious and will serve as a healthier option to other energy drinks and eatables.

Massimo D’Amore, CEO of PepsiCo Beverages Americas said, “Phenom is perfectly positioned at the intersection of health and wellness and natural hydration,”

“This is an exciting new phase of our relationship with GNC. As our partner, they are a strong brand and provide well recognized capabilities in the health and wellness space. Phenom will leverage these strengths in combination with PepsiCo's scale and leading coconut water know-how. We see a bright future for the Phenom initiative, by meeting the growing needs of US consumers with a great-tasting beverage,” added D’Amore.

Next time you are thirsty, you can go for a healthier option like Phenom.