Consumer electronics like portable MP3 players, video game consoles, accessories, notebooks and tablets have been the most popular ‘shopping items’ for Black Friday. The interim results revealed by the Consumer Electronics Association (CEA) Survey mentions this fact and also points out that less than 5% holidays shoppers purchased 3DTVs.
In an interview with The Hollywood Reporter, Shawn DuBravac CEA’s Chief economist and Director of Research said, "Our interim results showed that Internet-connected TVs had greater traction than 3DTVs,"
"We asked specifically about 3DTV. There was interest, but relative to some of the other categories, it was pretty low on the list," added DuBravac.
CEA also reports that 58% of Black Friday shoppers purchased consumer electronic products and the number has increased from the last year. In 2009, around 54% shoppers had picked up consumer electronics besides apparels.
When prompted about the sale of branded electronics, DuBravac said, "The MP3 market is dominated by iPods, and the iPad right now has 95% market share in the tablet category."
Looking at recent releases of Kinect for Xbox and PlayStation Move, DuBravac suggests that such motion-based controllers are the ‘probable drivers’ of the video game consoles and accessories category.
Digital cameras, televisions and laptops were the next hits after internet-connected TVs and music players.
TAGS: Black Friday, black friday 2010 deals, Black friday sales, consumer electronics, Consumer Electronics Association (CEA), internet-connected tvs
Join Businessfriend today. Where social networking leads to productivity