Frito-Lay is the largest Potato Chips manufacturer in the world. Fritolay's brands include Lay's, Walkers, Smith's, Stax, Ruffles and many more. Frito-Lay is a subsidiary of Pepsico. Frito-Lay has nearly 60% of the potato chip market and has dominated the healthy-chip segment since introducing Baked Lays in 1996.
Popchips, Inc. is a manufacturer of snacks prepared by "popping", rather than frying or baking. Popchips uses potato, rice and grain as ingredients. Popchips Inc was formed in 2007.
Popchips began its campaign to upend the snack aisle in 2007. Co-founder pals Keith Belling and Pat Turpin created a cross between a potato chip and a rice cake by, well, popping potatoes like popcorn. Because no oil is used in the popping process, Popchips have fewer calories and less than half the fat of fried potato chips.
The great taste and health factor have attracted investors like actor Ashton Kutcher and turned fans into vocal evangelists. Popchips also distributes through outlets with cult followings of their own, like Jamba Juice and Whole Foods (WFMI). How's business? Popchips expects to grow another 200% this year, with sales exceeding $40 million.
Other brands in the ranks of junkless junk food include Alexia crunchy snacks, sold as “A giant leap for snack-kind”; Flat Earth baked veggie crisps; Quaker Tortillaz, promoted with the theme “Good stuff made delicious”; Smartfood, which urges those with the munchies to “savor something you can feel good about”; Stacy’s pita chips, billed as “Simply naked”; and Terra Chips.
Even traditional brands of snack foods are trying to get into the act, among them Lay’s potato chips, which are celebrated in a new campaign for the simplicity of their ingredient list: potatoes, oil and salt.