After marking robust gains in the UK and Ireland region, Domino’s Pizza, the largest pizza delivery restaurant service in the world, has geared up to capture the Vietnam market. Domino’s has opened up its first outlet in the Ho Chi Minh City, the largest city in Vietnam.

Michael Lawton, interim executive vice president for Domino's Pizza International is excited about this new venture. She said, "Opening our first store in the largest city in Vietnam gives us an excellent entryway into this growing economy. We have an excellent Master Franchisee who has the knowledge and skills needed to grow our brand into the leader in the market."

Vietnamese now have an excellent food option if they are bored eating noodles with fish sauces and duck meats.

The Vietnamese outlet established by Domino’s Pizza in the Ho Chi Minh City is a joint venture between Domino’s Pizza and Vietnamese franchisee Vietnam Food & Beverage Service, a fully-owned subsidiary of the Imex Pan Pacific Group (IPP Group).

The IPP Group operates food and beverage outlets for a variety of brands in Vietnam so is well placed to develop Domino's into a leading brand in the country.

Domino's is also to set to extend its operations by opening up numerous new stores in the regions across the world. Domino’s is geared up to achieve the target of 55 additional branched by the year-end.