Burger King’s new marketing strategy called ‘Taste is King’ deployed in the UK markets has worked wonders for the food chain. After making the ‘King’ popular amongst the Londonites, the Burger King is now attempting to fetch popularity for its dessert bar, which will have delicious foods like brownies, cakes, cookies and muffins. Although the Dessert Bar is getting launched on a trial basis, Burger King is super excited to see the positive media reports about its new business strategy.

Sarah Power, MD at Burger King UK said, “The initiative is the next stage of the company’s expanding restaurant portfolio and aims to appeal to existing fans of the brand as well as attract a new audience.”

“We are very proud to be rolling out more great-tasting products via this new restaurant format for Burger King for existing fans of the brand, as well as attracting a new audience into Burger King,” added Power.

Here are some tasty details of the Dessert Bar

The Dessert Bar concept offers a menu that includes some existing delicacies like mini pancakes and BK Fusion ice cream. The new items will be cakes, muffins and brownies.

If the Dessert Bar concepts hits the consumer taste buds, then Burger King will open larger dessert bars close to the Burger King restaurants located in the UK.