QVC UK has launched a free android app, giving even more customers on-the-go access to its full range of more than 15,000 products.
With very similar features to QVC’s iPhone app, which now takes 5 percent of sales, customers can use ‘Buy Now’ to place an order using their existing account number and PIN while new customers can use ‘Call to Order’ to contact QVC’s Customer Care team.
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The homepage features Today’s Special Value item, One Time Only Value product, the current on-air item which updates automatically, and recent on-air items. QVC Live allows customers to tune into the live TV channel. Product detail pages contain full information including customers’ ratings and reviews. The full-search capability allows customers to search by item number, keyword, brand or phrase. There is a dedicated feature page containing the latest products in three featured categories.
Commenting on the launch, Gina Deeble, Director, Multi-channel Planning and Commerce, QVC UK, said: “The success of our updated iPhone app, which has now been downloaded over 115,000 times, led to the development of the Android app. We’re confident customers with android phones will love being able to now shop on-the-go.”
The services to support the app were developed in-house in conjunction with QVC USA.
QVC UK is the largest TV shopping channel in Britain, broadcasting 365 days a year with 17 hours of live programming each day.