Nisa Local’s 2,200sqft Shrewsbury store will be the first convenience store in the UK to use Electronic Shelf Labelling (ESL). Herbert Retail, which provides innovative solutions for the sector across diverse platforms and formats, have installed 2,000 ESL units for Nisa’s Shewsbury store.

The switch to Electronic Shelf Labelling is part of Nisa’s on-going commitment to investing in the latest innovative retail productivity solutions. Using technology similar to e-readers, ESL dynamically displays price and product information at the point of purchase.

 Rav Garcha, Store Owner and Independent Retailer Board Member at the Association of Convenience Stores, said: “A significant amount of UK customers make unplanned in-store purchases. Commonly their decisions are based on price, so the most important thing for stores, is to ensure that pricing is easy to see and compelling, encouraging repeat purchase and customer retention at local stores such as mine. ESL technology facilitates this dynamically, allowing time-of-day promotions, and also facilitates added-value point of purchase information, such as cost per unit, recipe ideas, QR codes, suggestions for accompanying products, such as wine to compliment your meal choice, and much more.”

Nisa, which is a consortium of independently owned retail stores, recently announced a record turnover of £1.58bn, up 4.2% on the previous year. Moreover, it announced that its will make a payment fo £4.9m to the group’s members in the form of surplus and dividend payments following a successful period of trading.

Raj Sangha, Herbert Retail’s Business Development Manager, said: Electronic Shelf Labelling offers enormous potential to increase store revenue and profitability. Far more durable than paper, the labels that Herbert installed at Nisa operate on batteries that utilise technology for long-life. All labels work together on the same system allowing Nisa to mix and match sizes, shapes and styles according to different needs in different areas of the store, as and when required.”


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