Retail Technology  

Kobo customers initiated into Hogwarts

The Canadian eReading company is the latest leading brand to capitalise on J.K Rowling's smash-hit book series
 Harry Potter hops on his broom to Kobo-land
 
 

Kobo Inc. has announced that they will be making the entire Harry Potter book series available throughout their selection of their devices.

The global leader in eReading’s latest additions is likely to be a huge hit around the world following the success of both the books and the films, created by J.K Rowling. The nature of the Kobo systems is also expected to compliment the style of the series, bridging all seven parts of the classic, bestselling series.

They will be on sale via Rowling’s Pottermore store on the internet as well as through Kobo’s own site. Not just aiming the clever addition to English audiences, the company will also be providing the seven books in French, Italian, Spanish, German and more to come.

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Since its inception, Kobo have effectively carried the mission statement of ‘read anytime, anyplace’ and this trend expectantly continues through the Potter series. While the award-winning Kobo Touch eReader is the best selling of the devices, the Kobo Vox tablet will also facilitate them. Enthusiastic consumers will also be able to read the digital copies via their iPads, iPhones, Androids, Macs, Blackberrys and PCs, as Kobo attempts to reach as wider audience as possible.

The apps provided by the Canadian franchise will also keep engrossed readers safe in the knowledge that they cannot possibly lose their place. The app syncs the libraries across various readers automatically, while Kobo Reading Life will also keep customers abreast of their progress throughout the whole catalogue, including the capability to post reviews, comparative blogs, and favourite exerts.  

Breaking into the social media domain, Kobo is also the official eReading partner of Facebook, once again providing an avenue for users to share their feelings and opinions on the world-famous magical journey.

Michael Tamblyn, Executive Vice President of Content, Sales and Merchandising at Kobo has spoken of his excitement in teaming up with the Harry Potter phenomenon.

 “We’re excited to bring together the extremely successful Harry Potter phenomenon and the always-enthusiastic Kobo eReading community. Fans have been waiting for years to see the Harry Potter series in digital and now that wait is over. “Best-selling author J. K. Rowling has captured the imaginations of book lovers everywhere, and we couldn’t be more excited about bringing her vision to the Kobo reading experience.”

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