Corona Extra has now been made available in 710 millilitre bottles in an attempt to bring the social side of casual drinking back to the fore.
With so much in the press written about ‘binge drinking’, social disruption, and drink driving, it is about time that the old tried and tested formula of casual, friendly consumption gets put back on the map. And this is exactly what Corona has aimed to achieve through their new larger bottles of beer.
Launched on 1stMay 2012, the product has already proven successful, and its prevalence will only take off further once summer kicks off in earnest. Like so many of Corona’s refreshing drinks, they are still claimed to be best served once chilled and accompanied by a lemon or lime wedge. The nature of it being a longer-lasting beverage also opens it up to a better accompaniment to food dishes. Sizzling and spicy dishes have been named the most natural beneficiaries of this particular tipple.
Corona started developing this larger beer, not to encourage increased drinking of alcoholic beverages, but to conform to a recent trend which indicates that sharing bottles are outperforming general lager sales by nine percent in the off-trade, whilst world beer continues to demonstrate resilient sales despite the challenging market.
The new beers will be available for £2.79 per bottle which also keeps them in and amongst their main competitors in terms of prices. The likes of San Miguel and Desperados are high up on the rival list, in providing more exotic flavoursome beers, and Corona continues to at least equal their developments, both in terms of cost and range.
Corona’s Senior Brand Manager at Molson Coors, Darius Burrows explained in a statement how Corona Extra is expected to make waves in the market over the coming months.
“Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home. We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”
UK distributor, Molson Coors, alongside brand owner, Grupo Modelo will be in charge of steering the Corona Extra marketing ship too, come the start of June. The above-the-line campaign has received considerable investment from the two parties, and is likely to ensure the overall success of the beer that likes to be shared.