Retail Technology  

BT retail standardises on Informatica Cloud

The leading global communications services company is now using Cloud Data Integration Solution to streamline, accelerate and share sales-force reporting, to drive more agile decision-making and deliver faster returns on data
 BT retail standardises on Informatica Cloud

Informatica Corporation, the world’s number one independent provider of data integration software, announced on Wednesday that BT Retail, one of the world’s leading communications services companies, has standardised on Informatica Cloud to drive agile decision making across BT Retail.

The award-winning Informatica Cloud solution is being used to extend the Informatica Platform in order to streamline and accelerate executive decisions, by unifying reporting across the many instances of Salesforce (which collectively span some 5,000 users) deployed across BT Retail, including BT Business and BT Conferences.

The multi-tenant cloud integration services and platform increase the value of data by ensuring the relevant Salesforce information is available to the BT Retail leadership team, providing the data at the moment of value and making sure that it is timely and holistic.


Informatica Cloud simultaneously lowers the cost of data by making BT Retail more productive and freeing up resources for other critical activities. BT needed to develop code to transfer and transform data to move it into Salesforce from an in-house system. Using conventional development tools, the project took 14 days to complete. With Informatica Cloud, the project was delivered in two days. By increasing the value of data and lowering the cost of data BT Retail maximizes its return on data.

Informatica Cloud also automates the loading and extraction of crucial BT Retail sales data, including win/loss reports, prospect management and contract information, between flat files and Salesforce. The system will be further extended to integrate data for reporting from other areas of the business that currently do not use Salesforce, including BT Directories.

BT Retail selected Informatica Cloud following a rigorous comparison with alternative solutions. The communications services company concluded that Informatica technology was very easy to use and that it supports specific business processes (such as customer/product master synchronisation, opportunity to order and beyond) and point-to-point data integration requirements (for instance, Salesforce to on premise or cloud-to-cloud end-points). 

Project Director of BT business explained: “Informatica Cloud is playing a vital role in ensuring BT Retail has a single version of the truth in support of its decision making.

“The easy to use cloud integration service ensures that everyday reporting performed through Salesforce is complete and up-to-date. This supports agile and accurate decision making, enabling BT retail to get ever closer to customers by understanding their lifestyles and their businesses and helping establish long-term relationships with them.”

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