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Restaurant Sciences Releases Internet Marketing Study (RIMS)

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Marianne Sabella Dempsey
Carlton PR Marketing
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NEWTON, MA--(Marketwire - April 27, 2012) - Restaurant Sciences, a provider of restaurant industry information and analytics, today announced the availability of the Restaurant Internet Marketing Study (RIMS). With more than 50 different aspects of their online presence reviewed and a sample size of thousands of restaurants, RIMS is the most complete view of the US restaurant industry's presence online. Among the findings:

  • Less than 1 in 8 full service restaurant chains and fewer than 1 in 20 independents in the full service segment have a mobile website. According to some published reports more than half of all visits to restaurant websites are from mobile devices.
  • Even though access to menus is among the most popular reasons for visits to a restaurant website, less than 4 in 10 independent restaurants display a menu on their website.
  • Just over 1 in 8 restaurants has a live blog.

"An online presence today is critical to the success of any food or drinking establishment," said Chuck Ellis, President of Restaurant Sciences. "One of the most surprising aspects of RIMS was the large number of restaurants with no online presence at all."

In March 2012, the Restaurant Sciences team reviewed and surveyed restaurants from across the continental US to gain insights into how restaurants are connecting with patrons online. RIMS looks at each restaurant's website, mobile website, Facebook profile and social media channels such as Foursquare, Twitter, Yelp, Google Places, and Bing Local. For the websites, mobile websites and Facebook pages, Restaurant Sciences examined, in detail, the availability of:

  • Menus 325867
  • Online gift and eGift Certificates
  • Online Ordering
  • Credit Card acceptance information, including Amex and Discover
  • Email, Newsletter or similar enrollment vehicles
  • Blogs
  • Facebook and Twitter links (web/mobile sites)
  • Localization functionality
  • And more

RIMS segments results by geography and/or by industry segment (FSR, QSR, Bar), chain versus independent, or urban versus non-urban. The interactive interface allows users to focus on any number of the more than 50 data points. The study has an overall margin of sampling error of plus or minus 3 percentage points.

An executive summary of the top findings is available for free download from the Restaurant Sciences website www.restaurantsciences.com. The complete data set and interactive application is available for purchase for $ 1,395.

About Restaurant Sciences
Restaurant Sciences provides information and analytics to the restaurant industry and through ThriveSpot, provides the next generation of tools needed to make restaurants more successful. ThriveSpot's offerings for restaurant management teams include mobile websites, an online menu platform, and data-driven knowledge (applied restaurant science). Restaurant Sciences provides granular information including visitation and item level (both food and drink) data and analysis. For more information, visit www.restaurantsciences.com.


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