Rakuten LinkShare reported that its UK network saw overall same-store sales increasing 65% year-over-year. It reflects a strong demand for its performance marketing software and services and continued growth throughout its global network for the second quarter of 2012.

In the UK, while retail sales between April and May increased by just 1.77%, according to figures released by the ONS, Rakuten LinkShare saw huge growth. Along with signing new advertisers including Clarins and The Body Shop, the company also reported strong same-store sales in United States, Canada and Japan.

In the US, according to comScore, e-commerce increased by 15% in the second quarter of 2012 while same store sales in the Rakuten LinkShare network increased by 29%. More than 100 brands were signed in the second quarter for advertising, along with thousands of new publishers.

“Online retailers are now finding new customers and driving sales around the world,” said Yaz Iida, chief executive officer, Rakuten LinkShare. “As consumer trends and tastes become more global, part of our mission will be to help advertisers and publishers create new partnerships in new markets as they increase their global e-commerce capabilities.”

Rakuten’s Play.com also announced the relaunch of its Contact Centre in UK, as part of its drive to create a more personal service offering for UK shoppers through a local team. Play.com has created over 55 full-time jobs in the Wirral, where its customer management partner, The Contact Company, is based, with a further 150-200 to be added during primetime shopping in the run-up to Christmas.



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