J K Rowling will sell e-book editions of the iconic Harry Potter series exclusively on her new interactive website Pottermore.

The news comes just weeks before Harry Potter and the Deathly Hallows: Part 2 hits cinemas across the country.

The Harry Potter franchise has sold over 450 million copies worldwide, making J K Rowling one of the most successful authors of all time.

The Pottermore website is more than a retail outlet and will provide a meeting place for Harry Potter fans across the world.

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 It will feature bonus material including new illustrations and comments from JK Rowling on how she brought some of her most complex characters to life.

Pottermore will let fans retrace the steps of their favourite characters by shopping for wands in Diagon Alley and travelling to Hogwarts School of Witchcraft and Wizardry from the imaginary Platform 9 ¾ at London’s King’s Cross train station.

Rowling was reportedly sceptical of the e-book phenomenon originally and worried the electronic copies of her work would be pirated.

However, she eventually succumbed to the idea after downloading an e-book for the first time earlier this year.

Her decision to sell the books exclusively has caused controversy among frustrated booksellers like Waterstones, Amazon and Apple.

Pottermore will launch in October. 

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