According to a new study, six in 10 shoppers no longer consider the high street their first port of call for everyday household purchases.

The study of 2,000 adults found four in 10 believe they can secure better deals by shopping online, while one in six don’t have time to browse the shops. Other reasons commonly cited for avoiding the high street include expensive or difficult parking, lack of choice and the inability to visit the shops during the limited opening hours. Seventy per cent of busy Brits instead claim they are able to conduct the majority of their shopping online or at larger shopping malls.

A spokesman for MyHigh.St, the world’s first online shopping website specifically designed to help local high street retailers, said, “Long working hours and hectic schedules mean that British adults have very little time to conduct their shopping, and so want convenience when they do get around to doing it. These days, most people turn to the internet to order everything from food, drinks, clothing and household essentials, rather than nipping down to their local high street or store to stock up. But the good news is that with nearly half of all people still like their like the high street for the hustle and bustle of familiar faces, knowing where everything is and being able to support local businesses.”

The poll shows that people still visit the high street for items such as newspapers and magazines, medicines and toiletries. 71% of respondents also think the high street is invaluable for the bank or building society, while 60% prefer getting medication direct from the chemist and seven in 10 like the local post office. However, 67% still prefer to shop online for most products because they are able to quickly compare prices, and 52% like the fact that everything is within reach at the click of a mouse.

More than half of those polled believe they save both time and money by shopping online, and 40% like the fact they can surf the net whenever and wherever they want.

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