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Warner Bros to pull Harry Potter DVDs and Blu-rays from shelves after Christmas

The movie studio will follow Disney's lead in making the Harry Potter series limited-edition
 The Harry Potter franchise has been a huge success
 
 

Warner Bros has announced that all current versions of Harry Potter DVDs and Blu-rays will be discontinued at the end of the year.

This includes the final instalment, Harry Potter and the Deathly Hallows: Part 2, which is due for release in early December.
 
The Harry Potter films have been the film studio’s most successful franchise, having grossed £7.5 billion for Warner Bros. The films raked in a further £3.2 billion from home entertainment sales.   
 
The Harry Potter series will still be available via video-on-demand services, including digital platform sales, but physical copies will become increasingly hard to find when they are pulled from shelves on 29 December.
 
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This has proved to be very successful strategy for Warner Bros rival Disney, which has re-released classic hits like Beauty and the Beast, Sleeping Beauty, Bambi and The Little Mermaid for a limited time only.
 
The Lion King is sure to be an instant hit in the charts when it is re-released this Christmas, despite first hitting the big screen in 1994.
This tactic creates a demand for the films and preserves their timeless quality that might not otherwise exist.
 
The release window will force Harry Potter fans to buy the DVDs and Blu-rays before Christmas rather than wait for the January sales. 
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