A poll conducted by PR Week magazine has revealed that Walkers crisps is the favourite brand of children in the UK.
The list, which is published in this month’s issue of PR Week magazine, is based on results from 4,000 children aged seven to 15. The brands were assessed for awareness, ‘cool’ factor and parental approval.
After Walkers, The Simpsons took second place, followed by McDonald’s and Coca-Cola. In addition to food, the top 20 is dominated by products from the technology sector. Video sharing website YouTube was ranked the sixth favourite, while the Apple iPhone was the most popular phone. Notably, however, Lego is still a firm favourite among children, coming in at number 14 after being around for over 60 years.
In total, 166 brands were assessed.
Spotify and iTunes lead a digital music revolution
The top 20 brands appear below:
1. Walkers Crisps
2. The Simpsons
3. McDonald's
4. Coca-Cola
5. Nintendo Wii
6. YouTube
7. Maltesers
8. Haribo
9. Nintendo DS
10. Wii Sports
11. Game
12. Cadbury's Dairy Milk
13. Apple iPhone
14. Lego
15. Kellogg's Coco Pops
16. Kit Kat
17. Jaffa Cakes
18. iPod
19. CBBC
20. Nike
