Consumer Trends  

Virgin Media signs deal with music streaming service Spotify

The exclusive deal will give Virgin Media customers access to Spotify's 13 million-song catalogue
 Spotify's music catalogue includes music from Beyonce


Virgin Media has partnered with Spotify to offer its customers access to more than 13 million songs across its multiple services.   

Virgin mobile phone customers will be able to access the popular music service through their handsets while Virgin broadband subscribers can use Spotify on their home computers.

Spotify will also be available through an app on Virgin’s new TiVo-powered set-top boxes.

It is still unclear as to whether or not Virgin customers will be eligible for discounts on Spotify Unlimited and Spotify Premium.

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Spotify will be integrated into Virgin’s web and mobile offering using its existing price brackets of £4.99 and £9.99.  

Virgin customers will be offered special music offers through the popular music streaming service and an exclusive sign-up window.

“By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it - be that on their computer, mobile, and for the first time through their TV,” said Andreas Liffgarden, Director of Business Development at Spotify.

The integrated service will give live this year. 

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