McDonalds’ latest marketing campaign inviting Twitter users to share their most memorable experiences of the fast-food chain has gloriously backfired.
McDonald's started the campaign by sharing the “love and passion” that goes into producing the beef for its burgers.
It followed this with an invitation to meet “some of the hard-working people dedicated to providing McDs with quality food every day”.
Twitter users were then encouraged to share their most memorable McDonald’s experiences using the specially designed #McDStories and #MeetheFarmers hash-tags. However, this spectacularly backfired.
READ OTHER TOP STORIES IN THE WDM CONTENT NETWORK:
Spotify and iTunes lead a digital music revolution
Spotify and iTunes lead a digital music revolution
McDonald's hoped the campaign would bring fans of the fast-food franchise together and shed a positive light on the firm.
Instead, critics used the invitation as a chance to sabotage the campaign by posting their worst memories of eating at the fast-food chain on the popular social networking site.
McDonalds’ critics accused the company of serving pig meat from gestation crates and causing food poisoning.
@JiggaJonson tweeted: “#McDStories eat Subway and you'll look like Jarred. Eat McDonald's and you'll look like Elvis moments before his death”.
Another Twitter user claimed he would rather eat his own diarrhea than visit the famous Golden Arches.
