WRITTEN BY: TINA SAMUELS
While the jobs market hasn't moved as fast as predicted by some analysts for 2013, some retailers have seen an upbeat year.
The economy has been slowly improving as more people are willing to begin shopping again. Many sales across the board have seen an upswing, though some companies are doing better than others.
Let's take a look at the top 5 retail sectors and retailers in 2013.
Most people will be surprised to know that this retail store has seen a huge upbeat. Among small, local retailers 7-11 has become something a phenomenon in 2013.
The company partnered with online giant Amazon so that users of the website could have small packages shipped to their local 7-11 instead of their home. By the end of 2012 that type of shipping partnership had been extended to New York City, Seattle, Washington DC, and the Silicon Valley.
The unique partnership created an environment where people utilizing this service not only pick up packages from the small retailer, they are more likely to make impulse purchases while in the stores.
Shoes are always a big seller.
Nike has consistently shown they are willing to change with the times. Prices on many shoes are lower, while quality is still the same that customers expect from the master of shoes.
Manufacturing processes and design changes are one reason this shoe retailer has seen a jump in sales – a full 60% higher than in 2006, before the economy downturn.
Makeup and perfume are other huge sellers.
In the depressed economy, less people were buying makeup. This luxury item saw a drop in sales, yet in late 2012 and early 2013 Sephora introduced a special device that can help customers pick a foundation that is perfectly matched to their skin tone.
The device is the Pantone Color IQ and is available in select cities where Sephora has stores. This device has produced an uptick in sales for the makeup seller.
Green or eco-friendly products across the board have seen a rise in sales.
People are more interested in products from companies that are natural, organic, and sustainable. Fair trade items are often grouped under the green banner, as many fair trade items are also responsibly grown or manufactured.
Retailers that offer green or eco-friendly products are frequented by customers who are interested in lessening their footprint on the planet, and this movement has grown more in the past few years.
As a result of this trend, green products, especially those that reduce the need to buy disposable items, have been increasing ground in retail sales.
Online shopping has given online retailers a huge boost.
People that own computers and spend time researching items online are more likely to buy those items online than in brick and mortar stores. This is often the result of higher fuel costs. It is cheaper to pay for shipping than to actually drive to a store to buy an item.
So, is your retail market where you want it to be at this point in 2013?
About the Author: Tina Samuels writes on many different topics for small businesses and for sites like Reputation.com.