Written By: Rebecca D'Souza
Since tablet computers have exploded on to the market they have seriously impacted on traditional PC and laptop sales.
The global tablet market is big business. It is the third-largest consumer electronics sector, after televisions and PCs.
Research shows that at least eight percent of UK tablet owners are deciding to buy the device over traditional PCs and desktop computers.
Research for YouGov shows that seven percent of iPads are being bought instead of a desktop, notebook or netbook or are replacing a consumer’s existing machine. For the Samsung Galaxy, this figure is 11 percent.
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Research firm, Strategy Analytics, predict that tablet market sales will continue to grow over the next year reaching £30 billion by 2015.
YouGov believes this could increase further when computer tablets come down to a more mainstream price. As it stands high prices remain an obstacle for many of those who would like to buy one.
The electronics industry is saturated with computer tablets from Apple’s iPad 2, Samsung’s Galaxy S and the BlackBerry Playbook. Competition is fierce.
At the Consumer Electronics Show in Las Vegas earlier this year, over 80 tablets were announced for launch later in 2011.
Russell Feldman, Associate Director for Technology and Telecoms Consulting of YouGov expects that most of these tablets will fail to achieve widespread distribution.
“However, our analysis clearly demonstrates that, if the pricing is right and the device is marketed at the correct audience, then there is significant latent demand," he added.