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Consumer Trends  

Salma Hayek to launch debut Nuance beauty line

Hayek's Nuance range is set to make $35 million in its first year alone
 Salma Hayek
 
 

 

Mexican actress, director and producer, Salma Hayek is releasing an extensive beauty line called Nuance.

The Nuance beauty line will feature 100 beauty products. This ranges from cosmetics to anti-ageing skincare and treatments for problem skin.     

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The Hollywood star has taken a three-year break from acting to focus on the range, which will launch at 7,000 CVS Pharmacy stores nationwide from August.

"This is not something that required 14 hours. This has been a full-time job," said Hayek.

With analysts predicting the range to make $35 million in its first year alone, it seems like the Frida actress’ efforts have not been in vain.

Hayek believes her new beauty line will rival anything at the top of the market.

The products, which cost between $7.99 and $19.99, will be accessible to the mass market.

"It is possible to create extraordinary products for a low price. Everyone should have the right product at the right price," said Hayek.  

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