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Consumer Trends  

Past Times to stock Downton Abbey memorabilia for Christmas

Mugs, calendars and cushions will be emblazoned with some of the best one-liners from ITV's hit period drama
 Downton Abbey cushion
 
 
Fans of ITV’s period drama, Downton Abbey, are in for a double treat this Christmas.
 
Downton Abbey entered the Guinness Book of World Records as the ‘most critically acclaimed television show’ for 2011.
 
The award-winning drama will be returning to ITV with an eagerly anticipated episode airing on Christmas Day.
 
ITV is also set to cash in on a series of mugs, calendars and cushions, emblazoned with some of the best quotes from the hit show.
 
The Downton Abbey merchandise will be ideal stocking filler presents for fans of the British television series.
 
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UK high-street retailer, Past Times, will be selling the range this Christmas alongside Downton Abbey series 1 and 2, the Official Wall Calendar and The World of Downton Abbey Book.
 
The company is set to launch a wider collection in September 2012.  
 
The memorabilia will feature one-liners and famous putdowns from characters like the Dowager Countess of Grantham including “What is a weekend?” and “Oh good, let’s talk about money.”
 
Prices of the merchandise will vary. The cushion range will be sold for £12.50 to £18 and the mug’s recommended retail price is set at £9.   
 
Penny Tunnell, Product Director at Past Times, reportedly said of the announcement: “Brits have always been known for their love of a good popular drama and since it burst onto our screens in 2010, Downton Abbey quickly became a hugely popular series.
 
“People are quick to pick up on standout quotes and sayings from their favourite movies and TV shows and often like to adopt them into their lives, which is why we decided to make the popular Downton slogans such a big feature in the new range."
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