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Consumer Trends  

Olsen Twin's controversial alligator skin backpack sells out

The bag, which costs $39,000, is the first item to sell from the twin's new nine-piece handbag range
 The Olsen Twins have achieved great success with their ..  alligator handbag
 
 

 

Mary-Kate and Ashley Olsen have launched a luxury handbag collection under their fashion label The Row.

The twins have been heavily criticised by critics for their alligator skin backpack, which features in the new nine-piece handbag range.

However the controversial bag has proved a hit with consumers and has already sold out at Net-A-Porter.  

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The bag, which costs $39,000, is the first item to sell from the twin’s new range.

The successful twins celebrated the new collection with a cocktail party at Paris store Montaigne Market and are reportedly thrilled with the sale of the alligator bag.

Many may be surprised at the sale of the handbag in the midst of a global recession but there is clearly still a market for luxury items.

Ashley Olsen believes it is the falling economic climate that encourages people to buy luxury.  

“During our last economic crisis in the U.S., the only thing that went up was Hermès,” she is reported as saying. 

 

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