Consumer Trends  

Nicole Richie unveils fashion line for QVC

The affordable collection is expected to launch in February to coincide with Richie's NBC show, Fashion Star
 Nicole Richie to launch affordable QVC range
Nicole Richie is working with home shopping channel QVC on a new fashion line.
The American fashion designer and reality TV star already has two successful fashion ranges on the market.
In 2008 she launched House of Harlow 1960, which originally started out as an accessories line.
The brand was well received by consumers and was extended to include apparel and shoes in 2010.  
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Richie has since launched a women’s fashion line called Winter Kate, which is named after her daughter. In addition to this she will serve as a mentor on NBC’s show, Fashion Star.
Richie, who starred alongside Paris Hilton in hit US reality show The Simple Life, was named “Influencer of the Year” at the Accessories Council’s ACE Awards this week.
With such a glittering record of achievement in the fashion industry, there are high expectations for Richie’s new QVC range, which is expected to launch in February to coincide with the premiere of Fashion Star.  
“The line is cute – it can be worn by teeny-tiny girls but also goes up to size XXX too,” a source told US Weekly. “Nicole has a great fashion sense, and she’s very hands-on.”
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