Madonna will launch her second fashion line next year.
The 53-year-old Queen of Pop has teamed up with brand management company, Iconix Brand Group, to launch her fashion line Truth or Dare.
Truth or Dare by Madonna, which takes its name from the US title of a documentary charting the singer’s 1990 Blonde Ambition tour, is aimed at women between 27 and 50.
The lifestyle brand will start with a fragrance next year, which is expected to be followed by a line of accessories, shoes, handbags and lingerie.
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Truth or Dare is expected to have a much wider reach than Material Girl, which is sold exclusively at US department store Macy’s.
The announcement follows the success of the American singer’s teen label Material Girl last year, which she created with 15-year-old daughter Lourdes.
"The interest and excitement globally for brands developed by Madonna are significant," Iconix's Chief Executive Officer Neil Cole told reporters.
"After the highly successful launch of the junior brand Material Girl, we knew there would be a tremendous demand for a brand that Madonna herself is the face of and that truly captures her essence," he added.
