The Goo Diet, which is favoured by celebrities including Jennifer Aniston and Cheryl Cole, has inspired a significant boost in baby food sales.
Born This Way singer Lady Gaga has become the latest celebrity to try the diet.
Grocery website, Ocado claims baby food sales have risen by up to 100 percent since Gaga broke the secret behind her slim physique.
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The faddy diet, which was devised by celebrity personal trainer Tracy Anderson, was designed to cleanse the system.
Those on the good diet have one main meal a day supplemented with 14 4oz jars of baby food, which is said to control the appetite and curb those stabbing hunger pangs.
Celebrities who have tried and tested the diet believe it is a sure fire way to shed the pounds.
As a result the goo diet has grown in popularity. This is despite the numerous warnings issued by health experts who claim it is not healthy for adults.
However, this is good news for retailers who have seen an unexpected rise in baby food.
Demand for Heinz Mum's Own Creamed Porridge has soared 100 percent while sales of pasta and spaghetti bolognese purees are up 87 percent.
