x

Consumer Trends  

Kelly Rowland becomes face of Sean Combs' Empress perfume

The fruity perfume will launch exclusively at US department store Macy's this month
 Kelly Rowland
 
 

 

R&B singer Kelly Rowland has teamed up with rap-star Sean ‘Diddy’ Combs’ to serve as the face of his new fragrance, Empress.  

Empress, which is a fruity scent with floral undertones, serves as the counterpart to Combs’ men’s fragrance ‘I am King’, released in 2008.  

In a press release for the fragrance, a woman that wears Empress is described as “a force of nature, powerful, enchanting and uniquely feminine”.

READ OTHER TOP STORIES IN THE WDM CONTENT NETWORK:
Spotify and iTunes lead a digital music revolution
 

Rowland will appear in television and print campaigns as the brand ambassador for Empress and is excited about her new role.   

“I’m the new ambassador for ‘Empress’; I just love what ‘Empress’ represents. It’s just women that are beautiful and powerful in their own right,” she told Access Hollywood.

Empress will launch exclusively at US department store Macy’s this month and retail between $57 and $74.

Join Businessfriend today. Where social networking leads to productivity

Featured Articles + MORE Featured Articles >>