Hollywood A-lister Jessica Alba has turned her hand to designing with a new collection of eco-friendly household products.
The 30-year-old’s new Honest Co range, which was launched last week, includes cleaning products, baby skin care, bath products and diapers.
All products in the Honest Co range biodegradable and safe. Mother-of-two Alba had the idea for Honest Co after suffering an allergic reaction to a baby-safe detergent, which contained a number of chemicals.
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Eco-friendly products tend to be higher in price because they are not produced on a mass scale.
Alba wanted to create an eco-friendly line that was cost-effective and accessible to the general consumer.
The Honest Co products also look stylish on the shelf with their bright and clean packaging. The line of diapers is emblazoned with ice-cream cones, anchors and pink stars.
They also feature skull-and-crossbones patterns as a nod to the late British fashion designer, Alexander McQueen.
