Hermès has launched a limited-edition range of saris to its customers in India.
The French fashion house is hoping to tap into a booming luxury market in Asia with its new 27-piece collection.
The silk saris, which retail at $6,100 to $8,200, are based on the label’s famed scarves.
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The sale of luxury accessories in the country has been estimated at $2.2 billion and this figure is growing by 20 percent each year.
Patrick Thomas, Chief Executive of Hermès International, spoke of the company’s respect for India.
“Designing these saris for Indian customers is a way to pay light homage to India, and say, ‘Hermès admires India and has a lot to learn from India,’” he told the Financial Times.
Bertrand Michaud, the company’s Regional Managing Director for India, Middle East and Southeast Asia, added: “The sari is a very sensual object, particularly in twill silk or mousseline changeante, when it reflects the light. It is very feminine and elegant.”
