Gwen Stefani has designed a children’s wear range for US retail giant Target.
Harajuku Mini is influenced by the American singer turned designer’s experiences as a mother.
The Japanese anime-inspired range, which is aimed at children between the ages of one and 13, is Stefani’s first venture into baby and children’s wear.
The 80-piece exclusive collection is high on fun, with ballerina-style tutus, polka dots and hoodies complete with animal ears and slogans such as ‘I Am A Monster’ and ‘Love Makes Me Cute’.
The Harajuku Mini line is sure to be a hit with mums on a budget with prices ranging from $3.99 to $29.99.
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The range follows on from the star’s successful L.A.M.B (Love Angel Music Baby) and Harajuku Lovers fashion lines.
Stefani, who is recognised as a Hollywood style icon, has earned the respect of many A-list celebrities for her creations.
“I’ve always wanted to do a cool children’s fashion line inspired by the super-cute and playful kids' clothing you find in Japan,” said Gwen Stefani in a release announcing Harajuku Mini.
“Target has given me the creative freedom to design kid’s clothing that is different than most anything you usually see out there with great quality, attention to detail and most of all, available at amazing prices,' the platinum blonde-bombshell added.
