Former The Only Way Is Essex (TOWIE) star Amy Childs has launched her debut fashion range.
The collection went on sale at 2pm yesterday and within five minutes the Amy Childs’ website had registered 22,000 visits, which caused it to crash.
The Amy Childs Collection, which features over 20 pieces ranging between £35 and £80, has been well received by fans.
The range has everything from cute, girly dresses and sparkly frocks to sexier figure-hugging three quarter numbers.
Childs, who left TOWIE to appear on Celebrity Big Brother earlier this year, debuted the collection over the weekend at the Britain and Ireland’s Next Top Model Live 2011 event at London’s Excel Centre.
The 20-year-old reality TV star showed off some of the key designs from her new collection on the runway.
It is a busy time for Amy Childs who was unveiled as the new face of Ultimo’s underwear range for Tesco last week.