Apple has increased the prices of its apps by 25 percent in the UK.
This means an app formerly costing £1.19 will now set customers back £1.49.
The price rise, which will affect millions of iPhone and iPad users in the UK, has been blamed on fluctuating exchange rates and local tax laws.
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Technology experts have predicted that the increased prices in the UK will have a negative impact on the number of app sales.
The price increase has sparked anger among Apple fans in the UK especially after it emerged that App Store users in Australia, Switzerland and Japan have all seen prices fall.
Apple has not changed its prices in the US.
The cheapest apps, like the popular Angry Birds game, now cost 69p instead of 59p. This is the equivalent of $1.11, which is significantly more than the 99 cents these apps cost in the US.
