MooBella LLC has entered into an agreement with Fluid Management, Inc., a unit of IDEX Corporation.
Under terms of the agreement, Fluid Management will provide engineering support and manufacturing capabilities to help bring large numbers of the MooBella Ice Cream System to market.
"This is an exciting growth opportunity for both companies," comments Brad Spiegel, president, IDEX Dispensing. "For Fluid Management, it expands our array of products and systems solutions, providing customers with any color, any flavor, anywhere."
MooBella has created a virtual "ice cream shop" in the footprint of a vending-style machine that produces smooth, hard-packed ice cream in real time. The System's technology aerates, flavors, mixes and flash freezes the ingredients to produce the product. This process reduces both the cost of refrigerated trucking to deliver the product as well as the need for freezer storage space. The company's technology eliminates the time lapse between making the ice cream and the consumer eating the finished product.
Bruce Ginsberg, president and CEO of MooBella says, "We are extremely pleased to have a working relationship with Fluid Management. Its expertise in technology that meters additives into fluid mixtures will help our engineering team complete the development of our machines. And its manufacturing capability will help us bring them to market in large numbers. Our agreement with Fluid Management brings us a step closer to realizing our vision of transforming the marketplace."