Evian North America appoints new president and general manager

"Mr. Pacheco has a proven track record as an accomplished leader whose experience and management skills will continue to bring valuable expertise to the company," says Vincent Robert, executive vice president of Danone Premium Beverages Export in Paris, France. "We know that he will generate new vitality and power tremendous results as he has in his tenure at Group Danone."

Pacheco's entrepreneurial spirit coupled with strategic, creative insight has helped him successfully develop and retool business models during his 14 years with Group Danone. He has accumulated a wealth of experience and knowledge in the North American consumer packaged goods environment and has a proven track record of managing and leading brands in highly competitive categories. Pacheco is expected to bring an immediate positive influence on the North American Evian business.

After joining Danone, Pacheco held successive positions with increased responsibilities including heading up national accounts, category management and finally, executive liaison between Great Brands of Europe Inc., and Coca Cola Bottling in the launch of Volvic Natural Spring Water in Canada. In 2000, he was appointed Vice President North America on Biscuits, based in New York, where he spearheaded multiple successive years of double digit growth on Danone's pillar Biscuit and Cereal brand, LU. Pacheco stabilized and reestablished the LU USA business into a profit generator and achieved the highest top-line growth in more than 10 years. His success-oriented approach to business has led him to unparalleled achievement at managing international brands for Danone Group.

"I am thrilled to take the helm at Evian with Jeff on board," says Pacheco. "We are incredibly lucky to have Jeff on the Evian team. His dedication and profound understanding of the Evian brand have been keystones during his time with the company and will continue to be invaluable assets here at Evian."

Caswell previously served as Senior Brand Manager for Evian North America. He boasts more than 10 years of progressive retail and on-premise experience at three consumer packaged goods firms - Danone, Heinz and General Mills. For the past four and a half years, Caswell has taken on progressively larger roles on Evian Natural Spring Water in both the USA and Canada. Caswell graduated with an MBA from the Schulich School of Business and an HBA from the Ivey Business School.